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About Amura Matcha

August 11, 2016

About Amura Matcha

Matcha is a specially grown and processed green tea. It is shade grown, with the veins and stems removed during processing. It is processed into a powder so when drinking, you receive the full nutritional benefits from the leaf!

Amura Matcha comes from the Uji region of Kyoto, Japan where the shade grown process of Matcha, that we know today, began in the 16th century. Uji is renowned for the birthplace of Matcha and harbours ideal growing conditions (nutrient rich soil, misty climate, warms days & cool nights, hilly terrain). Like a fine wine, this is a fine matcha!

Zen buddhist monks have known of the health benefits of Matcha for centuries and drank this tea before meditation to enhance focus. As well, samurai warriors were known to drink matcha before combat to boost endurance and stamina.

Amura Matcha has a vivid, emerald green colour (the brighter the colour, the higher the quality), and the taste is smooth, rich, fresh & sweet. The smoother the taste, the better the quality of matcha. Ceremonial matcha has a sweeter taste than culinary grade which can have a slightly more bitter taste. The culinary variety of matcha is ideal for cooking, adding to smoothies, and adding milk as a latte.

Try Amura Matcha and experience a moment of pure bliss!


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